Privacy Policy

New England Bouldering (“New England Bouldering”, “we”, or “us”) wants you to enjoy our website and our other online services secure in the knowledge that we have implemented fair and transparent information practices designed to protect, and provide you with control of, your privacy. Our Privacy Policy applies when you visit this website or use any of our other online services, including, without limitation, interaction with our newsletters and other content delivered via email or via our affiliated businesses (collectively, our “Services”).  It describes the kinds of information we may gather when you use our Services, how we use your information, when we might disclose your information, and how you can manage your information. Our Privacy Policy does not govern or apply to information collected or used by us through other means. It also does not apply to websites maintained by other companies or organizations to which we may link or who may link to us. We are not responsible for the actions and privacy policies of third party websites.

By using our Services, you are accepting the practices described in our Privacy Policy, including our use of cookies, web beacons, and similar online tools. If you do not agree to the terms of this Privacy Policy, please do not use our Services. We reserve the right to modify or amend the terms of our privacy policy from time to time without notice. Your continued use of our Services following the posting of changes to these terms will mean you accept those changes.

Please note that our Services are under constant development. This Privacy Policy may therefore be modified and updated on an ongoing basis. Please check back to this page regularly.

What Information Is Collected

When you use the Services, we may collect several types of information about you and/or your use of the Services. For example, we may collect information that you provide to us, information that we collect through your use of the Services, and information that we collect from other sources or third parties.

Information You Provide to Us.

There are a number of circumstances in which you may be required or invited to supply us with personal information, such as when you: subscribe to our publications, newsletters, and other content; create a log in or register for any of our Services; create a profile; use an interactive feature; interact with our bots or other interactive content; submit content or post a comment; or send us an email, pitch, or request for information.

Information About Your Use of the Services.

We may collect information about your use of the Services such as:

  • Device information: We may collect your computer or mobile device model, IP address, other unique device identifiers, operating system version, browser type, language, and settings, and device type and settings.
  • Usage information: We may collect information about the Services you use, the time, date, and duration of your use of the Services, referral information, your interaction with content offered through the Services, search terms used,
    the referring website, and technology crash reports. We also collect information stored using cookies, mobile ad identifiers, beacons and similar technologies set on your device. Our servers may automatically keep an activity log of your use of
    the Services. We may collect such usage information at the individual or aggregate level.
  • Location information: We may collect and store your device’s source IP address, which may disclose the general location of your device at the time you access the Services. Advertisements and certain content may be directed to you based
    on this data.

Information From Third Parties.

We may receive information about you from third parties and combine it with information we receive from or about you. For example:

  • Information from social media websites: When you interact with any of our property pages or accounts on a social media platform, such as Facebook, Twitter, Instagram, or LinkedIn, we may collect the personal information that you or the platform make available to us on that page or account, including your social media account ID and/or user name associated with that social media service, your profile picture, email address, friends list or information about the people and groups you are connected to and how you interact with them, and any information you have made public in connection with that social media service. The information we obtain depends on your privacy settings on the applicable social media service; we will comply with the privacy policies of the social media platform and we will only collect and store such personal information that we are permitted to collect by those social media platforms. When you access the Services through social media services or when you connect the Services to social media services, you are authorizing us to collect, store, and use such information and content in accordance with this Privacy Policy.
  • Information from publicly or commercially available sources: Certain third parties make available information, collected both online and offline, such as demographic information, additional contact information, group affiliations, occupational information, and educational background.
  • Information from our affiliates: We may receive information from within our family of affiliated businesses (including, without limitation, those identified on

Other Information We Collect

We also may collect other information about you, your device, or your use of the Services in ways that we describe to you at the point of collection or otherwise with your consent. You may choose not to provide us with certain types of information, but doing so may affect your experience in using the Services.

How We Use Your Information

We use your information to help us personalize and continually improve your experience using the Services in the ways described below, as well as in other ways to which you consent or at your direction.

Providing the Services You Request.

We use your information to process your subscriptions, enable you to login to some of the Services, send you electronic newsletters, post content you submit, and enable your participation in features of the Services. To enable us to provide these Services, we may use the information we collect to identify you across sessions, browsers, and/or devices.

Delivering Personalized Content and Recommendations.

To make your experience more interesting and personalized, we may use any of the personal information we collect to assist us in delivering personalized suggestions on any of our Services, including via email, based on your interests and preferences. To enable us to provide these Services, we may use the information we collect to identify you across sessions, browsers, and/or devices.

Contacting You.

We may send you (by email, text, or other medium): information about subscriptions, or other transactions; editorial newsletters and content; offers or announcements about our products or features; offers or announcements about our third party partners’ products or services; communications about your comments or information submissions; online surveys; invitations to events; responses to your comments, inquiries, or requests; and legal notices, policy updates, and other important information about the Services. All editorial and commercial email messages include instructions for unsubscribing from such future communications.

Delivering Advertising.

We may use your information to facilitate the delivery of targeted advertising (including interest-based advertising), promotions, and offers, on behalf of ourselves and our third party advertisers, both on our websites and elsewhere. Please see the “Third Parties” and “Privacy Choices” sections of this Privacy Policy for further information about our and third parties’ use of cookies, web beacons, and other tracking technologies to provide you relevant ads, as well as information about how to disable cookies
and make other choices related to targeted advertising. We may also use your information to measure and report on the delivery of advertisements.

Learning about Our Users and Services.

We conduct research on our users’ demographics, interests and behavior, including performing statistical analysis of our users, their use of the Services, and their purchasing patterns. We do this to optimize and improve the Services, our products, and our operations.

Protecting Our Rights and Others’ Rights.

We may use your personal information as we believe is necessary to detect, investigate, and prevent activities that may violate our policies or may be illegal; to protect, enforce, or defend the legal rights, privacy, safety, or our property, its employees, agents, or users; or as required by law. We may use the information from one aspect of the Services for other aspects of Services, and we may combine information gathered from multiple aspects of the Services into a single user record. We also may use
or combine information that we collect offline or we collect or receive from third-party sources for many reasons, including to enhance, expand, and check the accuracy of our records. Additionally, data collected from a particular computer, browser or device may be used with another computer, browser or device that is linked to the computer, browser or device on which such data was collected.


As described below, our information-sharing practices vary based on the type of information and the type of recipient.


We share information within our family of affiliated businesses (including, without limitation, those identified on

Third-Party Service Providers.

Third party agents and vendors perform functions on our behalf, including, but not limited to, hosting, content syndication, content management tools, social media integration, marketing, analytics, product development or support, sending email or text messages, billing or payment processing, fulfilling orders, delivering subscriptions, auditing, and customer service. These entities may have access to personal information if needed to perform their functions.

Third Party Content or Advertising Partners.

When you use our Services, third parties that provide content, advertising, or functionality to the Services, as well as social media services, may collect or receive information about you and/or your use of the Services, including through the use of cookies, beacons, and similar technologies. These third parties may use your information to provide you with advertising that is based on your interests and to measure and analyze ad performance, on our Services or other websites or platforms, and combine
it with information collected across different websites, online services, and other devices. These third parties’ use of your information will be based on their own privacy policies.

Third Party Social Platforms.

If you log in with or connect a social media service account with a Service, you are authorizing us to share information we collect from and about you with the social media service provider, and you understand that the social media service’s use of the shared information will be governed by the social media service’s privacy policy and on the privacy settings you have with the social media provider. If you do not want your personal information shared in this way, please do not connect your social media
service account with your Service account, and do not participate in social sharing on the Services.

Third Party Providers of Co-Branded Services.

We may offer co-branded services or features, such as giveaways, events, contests, sweepstakes or other promotions together with a third party (“Co-Branded Services”). These Co-Branded Services may be hosted by us or on the third party’s services. By virtue of these relationships, we may share the information you submit in connection with the Co-Branded Service with the third party. The third party’s use of your information will be governed by the third party’s privacy policy.

California Privacy Notice

Last Updated: May 9, 2020

These additional disclosures and rights apply only to individuals who reside in California beginning January 1, 2020. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.  In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:

  • Identifiers – including name, email address, phone number, and IP address.
  • Demographics – such as your age or gender. This category includes data that may qualify as protected classifications under other California or federal laws.
  • Commercial information – including purchases and engagement with our Services.
  • Internet activity – including your interactions with our Services.
  • Geolocation data – including location enabled services such as WiFi and GPS.
  • Employment and education data – including information you provide when you apply for a job with us.
  • Inferences – including information about your interests, preferences and favorites.

New England Bouldering does not generally sell information as the term “sell” is traditionally understood. However, to the extent “sale” under the CCPA is interpreted to include our activities such as those disclosed in this Privacy Policy as a “sale,” we will comply with applicable law as to such activity. New England Bouldering discloses the following categories of personal information for commercial purposes: identifiers, demographic information, commercial information, internet activity, geolocation data and inferences. We
use and partner with different types of entities to assist with our daily operations and manage our Services. If you are a California resident, you have the right to submit a verifiable request for certain information regarding the: (1) categories of personal information we have collected about you; (2) categories of sources from which the personal information was collected; (3) categories of personal information about you we disclosed for a business purpose or sold; (4) categories of third parties
to whom the personal information was disclosed for a business purpose or sold; (5) business or commercial purpose for collecting or selling the personal information; and (6) specific pieces of personal information we have collected about you during the preceding 12 months.. If you are a California resident, you also have the right to submit a verifiable request that we delete the personal information we have collected from you. To exercise the right to know or the right to delete, please email us at In the request, please specify which right you are seeking to exercise and the scope of the request. We may require specific information from you to help us verify your identity and process your request.  If we are unable to verify your identity, we may deny your requests to know or delete. If you are a California resident, to the extent we sell your personal information as the term “sell” is defined under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information by us to third parties at any time. You may submit a request to opt-out by clicking the “Do Not Sell My Personal Information” link in the footer of this website. You may also submit a request to opt-out by emailing us at You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly. The CCPA further provides you with the right to not be discriminated against (as provided for in the CCPA) for exercising your access, deletion or sale opt-out rights.

California Shine the Light Rights

California residents may request a list of the categories of personal information disclosed by New England Bouldering to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes. To exercise a request, please write us at the email or postal address set out in “Contact Us” above and specify that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond
to requests once during any calendar year.